American fashion giant Forever 21 launched its very first Australian store on the streets of Brisbane.

With over 600 stores worldwide, Forever 21 has made its mark with a two-level gallery beneath Next Hotel.

The 2014 Bachelor Australia runner up Lisa Hyde and signer Alli Simpson, who flew in from Los Angeles especially for the event, officially cut the glimmering yellow ribbon before the eyes of all.

Crowds of fashionista’s, trend setters and local celebrities gathered to experience the fast fashion ranging from cute tanks, denim cuts offs and summer maxi dresses to tropical bikini’s first hand.

 The favourites of Brisbane locals include golden sequin mini skirts, black felt hats, chic bags, gold bling, hip sunnies and the vibrant range of summer swim accessories.

Note: a second outlet is set to open in the Macquarie Centre of Sydney in December 2014.

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Details: 66 Queen Street, Brisbane | Open daily