Queens Plaza has welcomed another high-end retailer to their precinct with fashion house Burberry opening their first Brisbane concept store on November 7, 2014.
The store layout, which reveals design concepts by Chief Creative and Chief Executive Christopher Bailey, boasts floor to ceiling windows lined with best selling accessories, including the famous Bloomsbury bag.
New additions to the range include the Orchard tote, which is available in a quilted design, as well as quirky twists to the iconic trench coat.
Burberry’s success in designing concept stores that create an overall experience can be attributed to their ability to blend digital elements into a physical store.
Using audio-visual LCD screens to broadcast live Burberry content and by subtly scenting the store with a signature My Burberry fragrance, Burberry Queens Plaza is a sensory delight.
Situated between Herringbone and Bvlgari, the Queens Plaza store is an experience that cannot be missed for fashion and luxury lovers alike.
Words by Kristen Brown
Details: 226 Queen Street, QueensPlaza, Brisbane QLD 4000 | 07 3221 1344 | Monday to Thursday 10:00am to 6:00pm, Friday 10:00am to 9:00pm, Saturday and Sunday 10:00am to 5:00pm
Burberry Queens Plaza. Images by Burberry.