A box of corn flakes for a free cafe coffee

Cereal for Coffee is the brainchild charity of Samara Sargeson who discovered that local chaplaincy initiative Scripture Union was too low on funds to serve breakfast for children in need.

Realising that one in five children go without breakfast, in 2015 the drive managed to gather enough cereal boxes to feed over 200 children. However numbers can always be improved, especially when it comes to tackling the poverty line.

So what does Cereal for Coffee involve? The java juice is the most important part of an adult’s day, and “free” attached before “coffee” is sure to draw a crowd. To get a cup of free coffee, it’s as simple as bringing in a box of cereal.

Yes, really. On Cereal for Coffee’s website, there are lists of participating café’s around Brisbane supporting the initiative. When customers bring in a box, they get a free cup of joe.

The cost for a box of Kellogg’s is about the same as a small flat white.

Cereal for Coffee aims to raise 1000 boxes in 2016, and with more cafés supporting the cause it’s a realistic goal.

Participating caffeine spots include; Picnic, Banter, Southside Tea Room, Locavore, Paw Paw, various Coffee Clubs, Deedot and more.

The drive runs from the 19th to the 23rd of September in various locations around Brisbane and more details are available on Cereal for Coffee’s website.

Grab a box during your next grocery shop and help a couple of more kids get the most important meal of the day.

Words by Jess McMillan

Details: Cereal for coffee | 19 to 23 September | Various locations around Brisbane